You can't mention Coors Light without talking about Bud Light. While Bud Light owned sophomoric guy humor and dominated the Superbowl, Coors struggled to remain relevant to younger drinkers. To better connect with our core audience, we took a slightly elevated approach by honoring those youthful achievements that normally go unpraised.
Sunday, January 18, 2009
Coors Light
You can't mention Coors Light without talking about Bud Light. While Bud Light owned sophomoric guy humor and dominated the Superbowl, Coors struggled to remain relevant to younger drinkers. To better connect with our core audience, we took a slightly elevated approach by honoring those youthful achievements that normally go unpraised.
